In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on a new app called TikTok Notes. Under the deal, the app will remain the same, and the algorithm will be adjusted over time to favor American topics for those users. The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday, with TikTok instead aiming to be a social hub for the gaming community. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos.
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Competition with other platforms
TikTok’s algorithm, recognized by The New York Times in 2020 as one of the most advanced for shaping user experiences and social interactions, stands out from traditional social media. Jasmine Enberg, a principal social media analyst at eMarketer, observes that launching Notes as a separate app, instead of as a new feature in TikTok, may be done in response to regulatory and consumer scrutiny. Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. Shop right from shoptab, videos or LIVEs without leaving the app, track your orders with ease, and enjoy a safe, secure shopping and transaction process.■ Obtain access to LIVE benefits to better interact with hosts! Let yourself be inspired.■ Add your favorite music or sound to your videos for freeEasily edit your videos with millions of free music clips and sounds. Take your videos to the next level with special effects, filters, music, and more.
- TikTok said it does not give information to China’s government and “US user data” is stored within the country with backups in Singapore.
- In October 2022, Forbes reported that a team at ByteDance planned to surveil certain US citizens for undisclosed reasons.
- On 7 March 2025, the shutdown was officially enacted after the Albanian Cabinet cited concerns over the app’s role in promoting violence and bullying among children.
- According to The Times of Israel, antisemitism at the company was “rampant” after the October 7 attacks, allowing anti-Jewish and anti-Israel content to increase on the platform.
- In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
- One female worker complained that the company did not allow her adequate time to change her feminine hygiene product because of back-to-back meetings.
App Privacy
- In October 2019, TikTok removed about two dozen accounts that were responsible for posting ISIL propaganda and execution videos on the app.
- The Israeli Defense Force (IDF) actively recruits influencers on TikTok and other social media platforms, often with what commentators have dubbed “Thirst traps”.
- Influencers on the platform who earn money through engagement, such as likes and comments, are referred to as “meme machines”.
- TikTok reportedly made as much as a 70% commission on some of them, a figure that the company disputed.
- Creators who posted saying that they would not be changing their content, such as Green, were met with significant criticism.
- Many moderators say the company’s content policies are ineffective, and digital pimps exploit underage users on the large.
It covers the “top 4% of all videos on TikTok” and is only available to creators with more than 100,000 followers. In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. TikTok’s algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing.
On 21 December 2024, Albanian Prime Minister Edi Rama announced that the Albanian government will shut down TikTok in 2025 for at least a year, following a deadly incident in November 2024 in which a teenager fatally stabbed another teen after a dispute that began on the platform. A Meta spokesperson defended the effort, saying that all platforms, including TikTok, should face equal scrutiny. An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter. US lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content. Several former employees of the company have claimed of poor workplace conditions, including the start of the workweek on Sunday to cooperate with Chinese time zones and excessive workload.
YouTube Kids
In May 2023, The Wall Street Journal reported that former employees complained about TikTok tracking users who had viewed LGBT-related content. The Israeli Defense Force (IDF) actively recruits influencers on TikTok and other social media platforms, often with what commentators have dubbed “Thirst traps”. In October 2020, the e-commerce platform Shopify added TikTok to its portfolio of social media platforms, allowing online merchants to sell their ruhtinas products directly to consumers on TikTok.
In response to the allegations, the company noted that they were committed to allowing employees “support and flexibility”. Another employee noted that working at the company caused her to seek marriage therapy and lose an unhealthy amount of weight. One female worker complained that the company did not allow her adequate time to change her feminine hygiene product because of back-to-back meetings. The company has a stated policy of working from 10 AM to 7 PM five days per week (63 hours per week), but employees noted that it was encouraged for employees to work after hours. In November 2022, Australia’s medical regulatory agency, the Therapeutic Goods Administration (TGA) reported that there was a global shortage of the diabetes medication Ozempic.
The consumption of alcohol, full or partial nudity, LGBT, and intersex contents were restricted even in places where they are legal. A more specific list banned criticisms against world leaders, including past and present ones from Russia, the United States, Japan, North and South Korea, India, Indonesia, and Turkey. However, some employees have abused it to promote their own accounts or those of their spouses, while others have felt that their guidelines leave too much room for discretion. The practice began as a way to grow and diversify content and influencers that were not automatically picked up by the recommendation algorithm. It works with Common Sense Networks to check for safety and age appropriateness and with the Poynter Institute for reliability of information.
TikTok – Videos, Shop & LIVE
TikTok has been downloaded more than 130 million times in the United States and has reached 2 billion downloads worldwide, according to data from mobile research firm Sensor Tower (those numbers exclude Android users in China). TikTok merged with Musical.ly on 2 August 2018 with existing accounts and data consolidated into one app, keeping the title TikTok. While TikTok remains accessible to users in most countries, a minority of countries (including India and Afghanistan) have implemented full or partial bans.
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In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors’ data and transfers of personal data to China. The US Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States.
TikTok raised the minimum age for livestreaming from 16 to 18 after a BBC News investigation found hundreds of accounts going live from Syrian refugee camps. As of January 2026, the features are only available in certain regions, including the United States and Canada. Despite safety concerns, TikTok began rolling out photo, video, and voice messaging around 2025.
In June 2020, TikTok users and K-pop fans “claimed to have registered potentially hundreds of thousands of tickets” for Donald Trump’s campaign rally in Tulsa, Oklahoma through communication on TikTok, contributing to “rows of empty seats” at the event. However, it has received criticism for not paying royalties to artists whose music is used on the platform. TikTok has allowed many music artists to gain a wider audience, often including foreign fans.
In Malaysia, TikTok is used by some users to engage in hate speech against race and religion especially mentioning the 13 May incident after the 2022 election. TikTok has since released tougher parental controls to filter out inappropriate content and to ensure they can provide sufficient protection and security. As TikTok has gained popularity among young children, and the popularity of extremist and hateful content is growing, calls for tighter restrictions on their flexible boundaries have been made. Some videos were shown to expressly promote Holocaust denial and told viewers to take up arms and fight in the name of white supremacy and the swastika.
TikTok said only a few individuals can approve heating in the US and the promoted videos take up less than 0.002% of user feeds. NBC reported that videos using the hashtags ‘#plasticsurgery’ and ‘#lipfiller’ had amassed a combined 26 billion views on the platform. TikTok content creators used a specific audio on their videos while showing how their noses looked before and after having their rhinoplasty surgeries. In the article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as influencers on the platform.